The Sleep Consultant Business Starter

The No Stress Solution to Launching Your Sleep Consulting Business

Get a proven, step-by-step program including video training, done-for-you templates, and marketing systems (including website!) to go from certified Sleep Consultant to proud business owner!

If you're feeling overwhelmed, unsure where to start, or maybe a bit tech-challenged, you're in the right place.

First of all, congratulations on becoming a sleep consultant. I’m in the business for a couple of years now and I can tell you it’s such a fulfilling profession!

But.. having a certification is just the beginning.. You want to make an impact right? Helping families getting the rest they need.. and of course generating some income - that certification program was not cheap. And for that, you need to set up and launch your business. And there are a loooooot of steps that go into starting a business. No wonder you feel overwhelmed!

Honestly, it's normal. You got certified to help families, not to become a web designer or a business card guru. That's where I come in. I specialize in building sleep consulting brands & businesses, helping you lay the groundwork for a thriving business – fast and simple! Plus, no technical experience required— simply take action and follow my proven step-by-step process (complete with website, social media and funnel templates!) to turn your sleep consulting certification into a business you love.

What if you could...

  • Make an impact & income as soon as possible

Just imagine - what would making a real impact and earning income sooner than you thought possible do to your life?

  • Know exactly what to do and in what order

Get simple-to-follow steps to set up your business fast without skipping the key elements that build a strong foundation.

  • Have a professional website - without tech skills

Your friends and family will be impressed by your website, and potential clients won't be able to notice that you just started out!

  • Save on costs, without sacrificing quality

Stop wasting money on platforms & services you actually don't need, especially in the first year of business.

  • Reclaim weeks, if not months of your time!

Ever considered the hours spent finding a designer who truly understands your vision, or figuring out the best CRM platform?

If that sounds great, you're gonna love...

Everything you need to go from certified Sleep Consultant to proud sleep consulting business owner
The Sleep Consultant Business Starter - for new Sleep Consultants

Everything you need to bridge the gap between certification and owning a business.

Your A-to-Z blueprint to start and launch your sleep consulting business...

All in 6 modules, a step-by-step self-paced program with video training, done for you templates, and LIVE Q&A SUPPORT.

No technical experience required - just take action and follow my proven process to turn your certification into a fully operational business.

The Sleep Consultant Business Starter™ ensures you can focus on what matters most— helping families and generating income.

I'm handing over the exact step-by-step system that I have used successfully with my 1:1 clients, but then for 10% of the usual cost. Let's make your business a reality!

"It shocked me how much work goes into the backend of this whole thing. I really don't think I could have done that by myself. Right now I have this great final product and now I can just focus on clients, because my website, social media everything is exactly how I want it."

Cyrenna (Canada) Founder of Counting Z's

You can have that sleep consulting business you really really want - without all the headaches you think it'll take to get there.

"Rianna has saved me time and money in so many ways!"

"Rianna is a wealth of information when it comes to both sleep consulting knowledge and business knowledge. She has saved me time and money in so many ways all while building my knowledge!! I'm so happy to have her in my corner. If you are considering working with her in some way, just do it, you won't regret it!"

- Karen, Winter Slumber Sleep Consulting

Starting a sleep consulting business can be hard, I make it simple!

I don’t just tell you how to build your business, I also give you all the tools and systems to actually run your business.

All the Tools You Need

There is NOTHING worse, than investing in a program that still costs you tons of hours. Forget about templates that give you empty sections with a 'fill in the blank' vibe. Each template of this kit comes with done-for-you content.

  • Business Templates: Brand identity kit, five-page website template, sleep consultant contract, terms & conditions, disclaimer, privacy policy, etc.
  • Promotional Templates: business cards, social media templates, banners, newborn sleep guide, toddler sleep guide, brochure, flyer, webinar slide deck, etc.
  • Client Process Templates: services & pricing guide, custom sleep plan templates, toddler bedtime chart, thank you card, etc.
  • Curious to see what's inside? Feel free to take a look:

All the Systems You Need

You have access to a complete marketing funnel for your business to attract, retain, and grow its customer base, across channels and experiences.

  • Link in Bio page: This is not just a link - it's a strategic extension of your social media account. Designed with your business in mind, it seamlessly integrates with your overall branding, making that crucial first impression count.
  • Opt-in Landing Page: It's not just about collecting contact details; it's about having a page that resonates with your brand. Inviting potential clients to connect with you, while ensuring they experience a seamless and cohesive vibe.
  • Nurture Sequence: A set of email templates to build connections with potential clients. Plug-and-play simplicity meets strategic relationship-building as you customize these templates to create your unique sequence in a done-for-you funnel.

The One Hub You Really Want (and need!)

Get access to the exact same tool I use to organize, plan, and track all aspects of my multiple businesses in one place.

  • CRM Tab: Keep track of all your contacts effortlessly - clients, leads, and partnerships - in the CRM tab, to improve follow-ups, and to provide better service.
  • Marketing Tab: Have your complete marketing strategy in one place: who your ideal client is, how your service can benefit them, and how you attract new clients.
  • Sales Tab: Manage your offers, track finances, keep an eye on your cash flow, and have a financial overview in one-go.
  • Business Tab: Track your goal progress, keep SOPs handy for future collaboration with a VA, stay highly organised by having your entire task list centralized in one place.

PLUS, my industry knowledge on:

  • Why Creating a Business Plan is a 'Waste of Time’ and What to do Instead
  • Top 3 Legal Mistakes Every Sleep Consultant Want to Avoid
  • The One Thing You Must Get Right When Building a Business & Brand in 2024
  • How to Build an Online Presence - with or without the use of Social Media
  • How To Save On Operational Costs Without Sacrificing Quality
  • How to Throw a Business Launch Party to Start Strong
Testimonial Nicole Double for Sleep Consultant Design

"Such an 'above and beyond' experience!"

"Working with Rianna is always such a "above and beyond" experience. Basically she gives you such amazing stuff to begin with that it's so easy to then take it and use it elsewhere! I'm always blown away with what Rianna takes the care to create!!"

- Nicole, Little Loves Consulting

Meet your instructor, guide and cheerleader!

Rianna Hijlkema, Sleep Consultant, Postpartum Doula and founder of Sleep Consultant Design:

Some of the Sleep Consultants I've worked with:

"The Sleep Consultant Business Starter cuts through the clutter and offers practical guidance to start and launch your sleep consulting business - highly recommended!"

Wait.. there's more!

  • Bonus 1: The First Five Framework
    Do you know what it takes to have your first 5 clients? In this playbook I'll show you the most efficient way for your first 5 clients.

  • Bonus 2: The 123 Goalsetting Method
    In this playbook I'll explain you the golden rule of goalsetting and how this can help you and your business.

  • Bonus 3: The Radical Consistency Approach
    The secret to consistency is not what you think it is. But knowing this will change the whole how you work.

Sounds great!

So, how much does it cost?

One-Time Payment

Value: 1997 USD

$997 USD

Three Payments of

Value: 1997 USD

$397 USD

That's only 2 clients and you have your investment back!

And all of this is included?

Yes! Let's recap:

Module 01

Strategic Alignment

In this foundational module, we'll map out your business strategy, aligning your passion for sleep consulting with concrete goals. We'll outline a clear path that considers your unique strengths and aspirations, ensuring that every step you take is purposeful and meaningful.

Module 02

Legal Requirements

Understanding all the legal aspects can feel overwhelming, especially for those new to entrepreneurship. In this module, we break down the legal necessities for your business in a way that's simple to grasp. I'll guide you through the essentials, ensuring a solid legal foundation without overwhelming jargon.

Module 03

Brand Personality

Building a brand that resonates is key to stand out. Here, we explore the personality of your brand, crafting an identity that authentically reflects your values and connects with your target audience. Think of it as giving your business its unique and memorable voice!

Module 04

Online Presence

Nowadays, your online presence is crucial. This module focuses on creating a user-friendly and visually appealing digital space for your consulting business. You'll receive all the templates you need to start your sleep consulting business, such as website, email sequence, social media templates, without the tech overwhelm.

Module 05

Workflow Automation

For the non-tech savvy entrepreneur, efficiency is key. This module introduces you to automation tools that streamline your business processes. From client onboarding to scheduling, we'll implement systems that save you time and effort, allowing you to focus on what you do best - helping families get the sleep they need.

Module 06

Launch Party

Launching your business is an exciting journey, and I'll guide you through it step by step. This module covers effective launch strategies matching your vision and your unique sleep consulting business. Preparing you to share your services to the world with clarity and confidence.

And have you seen all the done-for-you templates you will receive?

Newborn Sleep Guide

18-page editable guide covering the following topics:

  • Newborn Sleep Patterns
  • Creating a Sleep-Friendly Environment
  • Establishing Healthy Sleep Habits
  • Newborn Sleepy Cues
  • Common Sleep Challenges
  • Tips for Parents + Self-Care Worksheet
  • Resource List & Product Recommendations
Tri-Fold Brochure

2-page editable trifold brochure for that professional look

  • Front Cover with Logo
  • What is Sleep Training
  • About Me
  • My Services
  • Working With Me
  • The Process
Instagram & FB Templates

20+ editable Social Media templates

  • Headings included
  • The first 6 posts captions are included
  • Ask for my free 250+ Instagram Hooks guide!!
Webinar Slide Deck

20+ editable slides

Content included about navigating Infant sleep:

  • Introduction slide
  • Part 1: Understanding Pediatric Sleep
  • Part 2: Common Sleep Challenges
  • Part 3: Various Sleep Training Methods
  • Q&A Slide
  • Incentive Slide
Event Flyer

5 different flyer lay-outs including the essential information

  • Promote your next event in local stores with a professional looking flyer
Brand Identity Kit

Your foundational peace to stay on-brand

  • Adapt the colours and fonts of this brand identity kit to your branding, to create a cohesive experience.
  • Great resource to share with VA's or social media managers to stay on-brand.
Custom Sleep Plan

18-page editable guide covering the following:

  • My Approach Towards Sleep
  • Your Sleep Goals
  • Creating a Sleep-Friendly Environment
  • Your Baby's Bedtime Routine
  • Sleep Training: You Have Options
  • Night Wakings
  • Daytime Routine
  • Troubleshooting & FAQ's
  • Baby Sleep Tracker
Email Signature

4 options to adapt to your own branding

  • Close your emails in a professional and on-brand way
  • Add promotional links to redirect to your services
Services & Pricing

11-page editable guide covering the following topics:

  • Introduction
  • My Journey
  • What to Expect
  • The Process of Working With Me
  • What I Offer
  • Ask Me Anything
  • Newborn Sleep Shaping
  • Sleep Training
  • FAQ's
  • Final Thoughts
Baby Sleep Chart

1-page editable baby & toddler sleep chart template

  • gift to potential clients
  • gift to current clients
  • use as a lead magnet to collect contact details
Terms & Conditions

2-page editable terms & conditions or contract template

  • The boring, but important stuff!
  • While a legal advisor has reviewed it, please ensure it complies to the regulations in your country.
Toddler Sleep Guide

23-page editable guide covering the following topics:

  • Toddler Sleep Basics
  • Checklist Safe Sleep Environment
  • Bedtime Routines for Toddlers
  • Common Toddler Sleep Challenges
  • Transitioning to a Toddler Bed
  • Naps & Daytime Sleep
  • Nutrition and Sleep
  • Healthy Eating Habits
  • Nighttime Potty Training & Sleep
  • Encouraging Independence

Click here to see a preview

Thank You / Gift Card

5 different versions of postcards

  • Send with your offboarding gift
  • Send with the
Facebook Banner

3 different banners for your FB group

  • Show up with a professional looking background
  • To ensure that cohesive, on-brand experience.
Business Cards

Single or double-sided examples (mix-match)

  • A sleep chart or quote, make sure to hand out something of value to a potential client, so your business card doesn't end up in the trash but on the fridge instead.
Client Welcome Pack

13-page editable guide covering the following topics:

  • Introduction
  • My Journey
  • What to Expect
  • The Process of Working With Me
  • What's Next (link your payment, contract, and questionaire)
  • FAQ's
  • Final Thoughts
  • Sleep Log
  • Resource List & Product Recommendations
Toddler Bedtime Chart

2-sided Bedtime chart for toddlers

  • This visually engaging and interactive bedtime chart, helps streamline the process of toddlers getting ready for bed.

"Thank you for taking the overwhelm from me!"

"Rianna I can never thank you enough for taking the overwhelm form me at just the right time and for the heart you put into each piece. You cheer each of us on so much."

- Lindsey, Your Sleep Support

"I'm so happy that everything is done, and I feel so confident right now. You gave me that push, and I needed this because all of this was new to me. I'm so thankful that I found you and have your guidance."

Anita (Dubai) Founder of Anita Bala Pediatric Sleep Solutions

"It was really relaxing, I would say, because you've done most of the things. You can drag it out there, but then six months later you still don't have anything, while now everything is done so it's basically just get the clients, and that's it!"

Anja (United Kingdom) Founder of Coco Dreamy Land

You've got questions? I've got answers.

Frequently Asked Questions

For who is the Sleep Consultant Business Starter™?

This program is for newly certified Sleep Consultants (or almost certified) who are driven and determined to build a thriving online business.

You do not need any technical experience to get started with this course, as all of the technical elements are explained step by step.

This isn't your average program – it's tried, tested, and proven. Success stories? I've got plenty. I'm not here to waste your time; I'm here to make sure you see real, tangible results. Think of it as a smart business move to set yourself up for success.

When is the best time to join this program?

Ehm.. yesterday? Haha, no I get what you mean. Maybe you're in the middle of your certification program, or you're still looking for volunteers to get certified. I would highly recommend that if you can, you get started while still in the certification process. Doing so not only helps you to create a foundation asap, but you can immediately start creating clients the moment you're certified.

What if I don't have experience with branding or business set up?

That's exactly the point! The Sleep Consultant Business Starter™ was inspired by the requests of newly certified Sleep Consultants who are passionate about helping families but who felt uncertain about the business side. It is designed for non-tech-savvy individuals, making it easy for anyone to succeed. I've kept things simple: clear visuals, easy-to-follow steps, our weekly meet-ups - and you don't need to stress about the tech hurdles. I've got your back.

But I can do this by myself, right?

Of course, you can do it yourself! But be mindful that it might take you several months of research and frustration, while it could be done in 4 weeks with the Sleep Consultant Business Starter™ MINUS the struggles and the frustration and the waste of money and time.

I already registered my business, is this program still for me?

Absolutely, the business registration is only one of the many steps, and to be honest.. I strongly recommend watching the video in module 2 that covers legal requirements anyway, just to be sure you haven't skipped anything.

I already have a logo and a website, is it still worth to join?

It really depends. All aspects of business are covered in the Sleep Consultant Business Starter™, including branding, workflow, and marketing funnels, which can help you refine your current setup and make it even more effective. Feel free to send me a message to discuss if this program aligns with your goals and areas you'd like to strengthen in your business.

How much time will this cost me, as I'm juggling other commitments.

I've designed the program to be super straightforward without dragging things out. It's about getting you where you want to be: having a business that can make impact and generate income, as fast as possible.

All lessons inside the Sleep Consultant Business Starter™ are pre-recorded and available online at your convenience! Just log into the portal to access all your materials. While there's no set schedule, I strongly suggest dedicating at least a few hours per week. Choose a day and time that works for you, commit to completing one or more lessons, or even an entire module.

Are there any additional costs with this program?

While the Sleep Consultant Business Starter™ program walks you through all the must-do steps to start your business, it's good to be aware that the start-up cost for your business registration, company insurance, domain registration and business email aren't part of the program. No worries—I'll address these and give you suggestions for the best and most cost-effective options.

What is the refund policy?

Yes, there is a refund policy. If you find that the Sleep Consultant Business Starter™ program does not meet your expectations within the first 14 days of enrollment, you are eligible for a full refund. To qualify for the refund, it's important that you haven't opened any of the lessons beyond Module 1. For more information please read my Terms & Conditions.

I have another question, can I contact you somehow?

Of course! You can send me a message on Instagram ( or by email: hello@sleepconsultantdesign. I'm always happy to chat with fellow Sleep Consultants, and help you decide if this program is the right fit for you and your business. I'm very much looking forward to your message.

Still not sure if this is for you? Watch this...


ready to get started!

One-Time Payment

Value: 1997 USD

$997 USD

Three Payments of

Value: 1997 USD

$397 USD